Mar 8, 2022
Mar 9, 2022
Mar 10, 2022

March 8, 2022

Join us to share the good and the bad behind running a design practice that no one talks about.

08:00am PST
Robert Yuen

Robert Yuen

CEO and Co-Founder
Robert Yuen

Robert Yuen

CEO and Co-Founder
Monograph

Robert Yuen

Robert Yuen

CEO and Co-Founder
Monograph

Welcome to Section Cut

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Robert Yuen
Monograph

Join Monograph CEO Robert Yuen as we kick off Section Cut S/S 2022! Robert will share his perspective on the state of the industry and important information about how to get the most from the event.

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08:15am PST
Evelyn Lee

Evelyn Lee

Founder
Evelyn Lee

Evelyn Lee

Founder
Practice of Architecture

Evelyn Lee

Evelyn Lee

Founder
Practice of Architecture

Designing the Business Side of Architecture

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Evelyn Lee
Practice of Architecture

Hear Evelyn Lee, founder of Practice of Architecture, for the opening keynote talk about how architects can take their creative design approach to think differently about how they operate their businesses.

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09:00am PST
Lorena Galvao

Lorena Galvao

Co-Founder
Lorena Galvao

Lorena Galvao

Co-Founder
Defining Design Practice

Lorena Galvao

Lorena Galvao

Co-Founder
Defining Design Practice

Defining Change

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Lorena Galvao
Defining Design Practice

Discover how Defining Design Practice can change the design industry, by thinking about scalability and the different services a design professional can provide including business opportunities that go beyond project-based operations.

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09:00am PST
Lucas Gray

Lucas Gray

Senior Business Consultant / Business Development Manager
Lucas Gray

Lucas Gray

Senior Business Consultant / Business Development Manager
Charrette Venture Group
Dena Alspach

Dena Alspach

Director of Marketing
Charrette Venture Group
Lucas Gray

Lucas Gray

Senior Business Consultant / Business Development Manager
Charrette Venture Group
Dena Alspach

Dena Alspach

Director of Marketing
Charrette Venture Group

Designing the Client Experience

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Lucas Gray
Charrette Venture Group
Dena Alspach
Charrette Venture Group

Charrette Venture Group's mission is to help architecture firms become better businesses. In this session, Lucas and Dena will discuss how to maximize every touchpoint of the customer journey to create the best possible client experience.

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10:00am PST
Steve Perce

Steve Perce

Principal
Steve Perce

Steve Perce

Principal
bldg.collective architecture + design

Steve Perce

Steve Perce

Principal
bldg.collective architecture + design

Achieving Balance: Creative Expression Meets Professional Service

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Steve Perce
bldg.collective architecture + design

Learn from firm bldg.collective, based out of Colorado, on how they deliver award-winning work while achieving business goals.

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10:30am PST
Adam Gayle

Adam Gayle

Director of Architecture
Adam Gayle

Adam Gayle

Director of Architecture
Level Architecture + Interiors

Adam Gayle

Adam Gayle

Director of Architecture
Level Architecture + Interiors

Success Stories: Leveling up Practice Ops

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Adam Gayle
Level Architecture + Interiors

Learn from Level Design’s Adam Gayle on how they were able to build up a number of processes and workflows that helped take their firm from Wild West to Well-Oiled Machine.

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11:00am PST
Sreoshy Banerjea-Mazumdar

Sreoshy Banerjea-Mazumdar

Founder
Sreoshy Banerjea-Mazumdar

Sreoshy Banerjea-Mazumdar

Founder
Creative RFP Toolkit LLC

Sreoshy Banerjea-Mazumdar

Sreoshy Banerjea-Mazumdar

Founder
Creative RFP Toolkit LLC

Crafting Persuasive RFP Proposals that Stick

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Sreoshy Banerjea-Mazumdar
Creative RFP Toolkit LLC

Hear from Sreoshy Banerjea how she crafts winning RFP proposals and puts together strategic teams to grow and scale.

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11:00am PST
Veronica Baraldi

Veronica Baraldi

Architect and Operations Designer
Veronica Baraldi

Veronica Baraldi

Architect and Operations Designer
VB::

Veronica Baraldi

Veronica Baraldi

Architect and Operations Designer
VB::

How Architects Can Design The Way They Work

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Veronica Baraldi
VB::

Learn from Veronica Baraldi, a consultant in Organizational and Operations Design for architectural firms, how architects can use their design thinking approach to design the way they work.

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12:00pm PST
Shefali Sanghvi

Shefali Sanghvi

Senior Associate
Shefali Sanghvi

Shefali Sanghvi

Senior Associate
Dattner Architects
Alex Muller

Alex Muller

Associate
Dattner Architects
Shefali Sanghvi

Shefali Sanghvi

Senior Associate
Dattner Architects
Alex Muller

Alex Muller

Associate
Dattner Architects

Using Data to Push the Envelope on Sustainability

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Shefali Sanghvi
Dattner Architects
Alex Muller
Dattner Architects

Explore how Dattner Architects' internal Sustainable Practice Group has been increasing their research and development in recent years to gather usable metrics to measure the efficacy of our sustainability goals based on typology.

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12:00pm PST
Karen Zabarsky

Karen Zabarsky

Founder & Principal
Karen Zabarsky

Karen Zabarsky

Founder & Principal
Ground Up

Karen Zabarsky

Karen Zabarsky

Founder & Principal
Ground Up

Taking the Plunge in a New Era of Design

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Karen Zabarsky
Ground Up

Hear from Founder & Principal Karen Zabarsky about how she built a design practice and network of peers to collaborate on meaningful projects in the space between architecture, real estate and technology.

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1:00pm PST
Anamika Goyal

Anamika Goyal

Head of Design
Anamika Goyal

Anamika Goyal

Head of Design
Cottage
Yongjoon Kim

Yongjoon Kim

Design Systems Manager
Cottage
Anamika Goyal

Anamika Goyal

Head of Design
Cottage
Yongjoon Kim

Yongjoon Kim

Design Systems Manager
Cottage

Smarter not Harder: Scaling Custom Design at Cottage

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Anamika Goyal
Cottage
Yongjoon Kim
Cottage

Learn how Cottage leverages technology to unlock unprecedented scale in custom home design, liberation of designer bandwidth for creative problem solving and a tailored homeowner experience for any client type.

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1:00pm PST
Marjanne Pearson

Marjanne Pearson

Founder
Marjanne Pearson

Marjanne Pearson

Founder
Talentstar

Marjanne Pearson

Marjanne Pearson

Founder
Talentstar

Creation of Value: How Companies Grow

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Marjanne Pearson
Talentstar

Successful firms have a foundation of purpose for who they are and what they do, as well as why it matters. Just like fingerprints, design practices are not identical — not even offices of the same firm.

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2:00pm PST
Zach Soflin

Zach Soflin

AIA, Founder, CEO
Zach Soflin

Zach Soflin

AIA, Founder, CEO
Layer
Patrick Chopson

Patrick Chopson

AIA, Chief Product Officer, Co-Founder
cove.tool
Zach Soflin

Zach Soflin

AIA, Founder, CEO
Layer
Patrick Chopson

Patrick Chopson

AIA, Chief Product Officer, Co-Founder
cove.tool
Marty Wood

Marty Wood

Program Director
The Architect's Newspaper
Nathan Miller

Nathan Miller

CEO,
Proving Ground
Kyle Bernhardt

Kyle Bernhardt

CRO
TestFit Inc.
Anna Kenoff

Anna Kenoff

Co-Founder
Morpholio

The New Stack With Section Cut Partners

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Zach Soflin
Layer
Patrick Chopson
cove.tool

Hear from our Section Cut Partners: Proving Ground, Morpholio, cove.tool, Testfit inc., and Layer in a panel hosted by George Valdes, Head of Marketing at Monograph on the tech tools of the future for the AEC industry.

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Registration

(The keynotes and workshops are AIA CES approved.
Providing your AIA number will allow us to report Continuing Education Credits.)
(We're in the process of submitting our workshops for AIA CEU approval.
Providing your AIA number will allow us to report Continuing Education Credits.)
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Optional—We will follow up with additional information based on your selection.
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