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SOM
LAKE|FLATO
Second Studio

Workshops

A deep-dive into the tactics, processes, and systems behind practice operations.

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11:30 AM PST

Organizing Work Towards Adaptive Organizations

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Libo Li
KatalystDI

How do you create workflows that are adaptable, easy-to-track, and efficient as you pivot and grow as a firm? In this workshop, Libo will walk us through how to build a tracker in Notion and create workflows for projects, tasks, people, and cadences.

11:30 AM PST

Rena M. Klein

Vice President for Investment Partnerships | FAIA

Financial Management Basics for Small Firms

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Rena M. Klein
Charrette Venture Group

Rena will help you understand the basics of managing your finances and how that can make significant impact in your firm profitability.

11:30 AM PST

Marketing for Talent

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Marjanne Pearson
Talentstar

In this session, Linda and Marjanne from Talentstar will show us the benefits of talent marketing and how you can create an employer brand that not only gets the right candidates in the door, but create ambassadors and advocates for your firm.

12:15 PM PST

Yiselle Santos Rivera

VP & Director of Justice, Equity, Diversity & Inclusion | AIA, NOMA

JEDI in Practice

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Yiselle Santos Rivera
HKS

In today's world, we can leverage our differences to create innovation and challenge each other. Yiselle will share her knowledge on how to build a culture of equity, diversity, & inclusion within AEC firms.

12:15 PM PST

Courtney Hunt

Head of Design | RA

Building for Scale

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Courtney Hunt
Made Renovation, Ex-Wework

In this workshop, Courtney will share her lessons learned building design processes and systems at scale while at WeWork and now Made Renovation. So you can create a healthy design system that ensure consistency and quality across your projects and increase the speed and creativity without losing best practices within your team.

12:15 PM PST

Evelyn Lee

Senior Experience Designer / Founder | FAIA

Building & Running a Hybrid Practice

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Evelyn Lee
Slack Technologies / Practice of Architecture

In this session, Evelyn will help us explore the operations, processes, policies, and tools to help firm leaders understand the areas in their businesses that they need to adapt to build and run a successful hybrid practice.

01:10 PM PST

Hope Trory

Founder

The Value of Investing in Performance Marketing for Your Practice

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Hope Trory
HOPEWORKSDESIGN

In this workshop, Hope will cover the essentials of performance marketing for architects and you’ll learn what you can do right now to start attracting qualified leads.

01:10 PM PST

Iben Falconer

Global Marketing & Business Development Leader

Operationalizing Business Development

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Iben Falconer
Skidmore, Owings, and Merrill (SOM)

Iben will share with us how she helps SOM energize and streamline their marketing and business development approach worldwide.

01:10 PM PST

Scott Lelieur

Director of Operations | AIA

How to Leverage Synergies at the Intersection of Sustainability, Design Technology and IT

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Scott Lelieur
Lake|Flato Architects

This session will help you leverage technology to run better operations across functions in your firms. Setting systems in place to connect people, data, and processes can increase your team's productivity, performance and, consequently, profitability for your firm.